Reflex

Build durable automations for your business.

Build with AI or your own agent. Get Python workflows you can inspect, extend, and run reliably—with your AI Builder integrations.

Human approval

AI does the busywork. You stay in control.

Follow an invoice from the inbox to the right approver. Read the underlying Python, then make the final call.

Example run: an invoice is received, checked by the agent, approved in Slack, and logged in Notion.

New invoice

From [email protected]

Northstar Studio#1042
Total$2,400
Invoice agent

Extracts, checks, and routes

Extracted

Vendor
Northstar Studio
Amount
$2,400
Due
Oct 15

Checks

  • Extract invoice details
  • Check for duplicates
  • Find the right approver
Finance approval

#finance

Invoice agent · to Morgan

Approve $2,400 to Northstar Studio? No duplicate found.

Decision log

Records the decision next

Connected from the start

The same integrations. More ways to automate.

We’re bringing AI Builder’s integration catalog to Workflows, so your automations can work across the tools, data, and models your business already uses.

Connect your CRM, prepare a document with AI, request approval, and send the result.

Explore AI Builder integrations

Extend with your own APIs and Python packages.

  • HubSpotCustomer data
  • NotionKnowledge
  • ResendEmail delivery
  • OpenAIAI steps
  • StripePayments & billing
  • DatabasesYour business data

Durable execution

Every step of your workflow, visible.

Your Python defines the work. The execution system tracks progress, waits for approvals, and retries failed steps. See what ran and what needs attention as your automations grow.

Running
Send welcome2 attempts
Workflow started from a signed contract

Keep people in the loop.

Pause for approval and continue with the decision.

Retry without starting over.

Keep completed work and retry the step that needs attention.

Know what happened.

Inspect the code and timing of each step.

Put your next workflow in motion.

Be first to run durable workflows on your own tools.

Workflows for your team

Start with the work you do every week.

From the first lead to the final approval, connect the steps that keep your business moving.

Sales

Get every lead to the right rep.

Qualify new inquiries, choose an owner, and update your CRM before the first follow-up.

Operations

Start Monday with the full picture.

Collect the week’s numbers, calculate totals, and send a report your team can act on.

Customer success

Turn a closed deal into a warm welcome.

Create the project and folders, assign the next steps, and send the client a welcome packet.

Support

Give each request the right next step.

Categorize incoming tickets, draft a reply, and bring in a person when the issue needs judgment.

Marketing

Move from a first draft to an approved post.

Prepare content, collect edits, and publish the version your team approved to each channel.

Finance

Keep invoices moving through approval.

Extract invoice details, check for duplicates, and route the request to the right approver.

Build your way

The ease of AI. The power of Python.

Start in Reflex AI Builder or work with your own coding agent. Either way, you get readable Python you can inspect and extend.

Describe the work. Shape the workflow.

Start in Reflex AI Builder. Explain the outcome, connect your tools, and refine the steps in conversation.

You

When a client signs, draft a kickoff brief from their contract. Get our project lead’s approval before sending the welcome email.

AI Builder

Added an AI draft, a human checkpoint, and a welcome email—all backed by Python.

onboarding.py
@step()
async def request_review(self):
    await services.request_review(self.brief)
    return wait_for(Onboarding.approve_brief)

@step()
async def approve_brief(self, approved: bool):
    if approved:
        return Onboarding.send_welcome
    return None
  • Human approvalsWaits for people
  • Automatic retriesFailed steps only
  • Every run tracedEach step visible

A few things to know.

When can I try Reflex Workflows?

Join the waitlist and we’ll email you when early access is available.

Do I need to write Python?

You’ll be able to start with a prompt in AI Builder or work with your own coding agent. The workflow is backed by Python, so you can inspect or extend it whenever you want.

What makes a workflow durable?

Durability comes from the execution system tracking progress and handling waits and retries. Python defines the steps and business logic; it doesn’t make a script durable by itself.

Which integrations will Workflows use?

Workflows will use the AI Builder integration catalog, with Python and APIs available for custom connections. We’ll share availability details when early access opens.

Does every step need AI?

No. Use rules for predictable decisions and AI for tasks such as reading documents, classifying requests, or drafting replies. Human review belongs wherever your process needs it.

What should I automate first?

Start with a recurring process that has a clear trigger and outcome: routing a lead, preparing a weekly report, or approving an invoice. Add more steps as you learn what your team needs.