Brand assets

Logos, color, glass, and type for representing Reflex. Download the whole kit, or take what you need from each section.

Logo

The wordmark and the symbol.

Use the white artwork on charcoal and the ink artwork on white. Keep the original geometry and give the logo room.

Wordmark

White on charcoal

Wordmark

Ink on white

Symbol

Ink on white

Symbol

White on charcoal

Color

Quiet is part of the identity. Gray frames the focus, white gives it room, and ink carries text and actions.

White

#FFFFFF

rgb(255, 255, 255)

Pages, navigation, and footers

Gray

#F6F6F6

rgb(246, 246, 246)

Heroes, feature panels, and closing calls to action

Ink

#181818

rgb(24, 24, 24)

Text and actions

Charcoal

#1C1C1E

rgb(28, 28, 30)

The logo's backdrop

Type

Geist carries marketing headlines, body copy, labels, and controls. Inter keeps application interfaces and product illustrations familiar.

Your business. Your software.

Geist

Marketing headlines, copy, and controls · Headings 400 · Body 475 · Controls 525

Clear, human language. Short sentences. Real intent.

Inter

Application interfaces and product illustrations · Regular 400 · Medium 500